Digital Marketing 101: What It Is and Why It Matters.
Updated: Mar 3
Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service.
Digital marketing is vital because it allows businesses to reach and engage with customers in ways that traditional marketing methods cannot. The marketing game has changed.
Digital Marketing encompasses a wide range of tactics and strategies, such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising. The goal of digital marketing is to reach and engage with customers through digital channels, to drive conversions and sales. By using these digital channels, businesses can reach a larger audience, target specific demographics, and measure the success of their marketing efforts in real-time. Digital marketing matters because it allows businesses to reach and engage with customers in ways that traditional marketing methods cannot.
Why Does Digital Marketing Matter?
Digital marketing is something to seriously consider as it offers a variety of benefits to your business. Digital marketing can be used to achieve a wide range of business objectives, such as driving website traffic, increasing brand awareness, generating leads and sales, and improving customer engagement and retention. The strategies used in digital marketing can be tailored to specific industries, target audiences, and business goals. As digital channels continue to evolve and expand, digital marketing has become an essential component of any business's marketing strategy.
Benefits of Digital Marketing:
#1. Greater Reach:
Digital marketing channels, such as social media, search engines, and email, allow businesses to reach a larger audience than traditional channels, such as television and print. Via the internet you are able to reach anyone through the world rather than in your local geographical area.
#2. Targeted Audience:
While the number of people you can reach is important, it is much more important that you are reaching the people that ultimately want to do business with you. Digital marketing channels allow businesses to target specific demographics, such as age, location, and interests, resulting in more effective marketing campaigns. Quality over quantity is vital to closing more deals rather than generally marketing and never closing.
#3. Measurable Results:
While targeting your specific audience is important to start, having measurable results to track is critical. By having results that you can measure you can easily see patterns and trends to clearly see what is and isn't working. By leveraging what works and constantly adapting your message you can constantly be improving to maximize the impact. By making more educated and data-driven decisions you can often increase your ROI.
#4. Cost Effective:
Digital marketing can often be much more cost effective than traditional marketing efforts. This can allow smaller businesses to have a much more impactful marketing effort if done correctly. Digital marketing can often be more successful on less budget than traditional marketing if you follow the steps above.
#5. Mobile Optimization:
The ability to optimize your marketing strategies in real-time is something that has never been possible before. To maximize your efforts and strategy throughout multiple devices is vital. By offering various advertisement's for mobile and web you can best present the end user with your best image.
Digital marketing when boiled down to it's simplest terms is important because it always you to better engage and better convert customers and prospects. It's a powerful tool that you should implement to replace your traditional marketing efforts.