What The Heck Is SEO And Why Is It So Important?
Updated: Jan 26
Search engine optimization... It's a phrase you hear tossed around the internet, but what heck does it mean?
What The Heck Is SEO And Why Is It Important?
Let's start with the basics. Search engine optimization (SEO) is the process of getting your website to rank higher on search engines like Google, Bing, and Yahoo! In other words, it means that people searching for stuff on those search engines will find your site when they look for it.
Why is this important? Because most people don't bother to scroll through page after page of results—they simply click on the first couple of links that come up in the search bar. If your site isn't on one of those first few pages, then you're missing out on some serious traffic. Rumor has it that you could hide dead bodies on the second page of Google simply because no one will ever look there.
For example, if someone searches "how to make a cake," and your website is the third result on Google, then you're doing well! But if someone searches "how to make a cake" and your website is buried on page 5,000 of Google… well, you get the idea.
The first step is to make sure you're using keywords that people are actually searching for. For example, if you run a bakery that specializes in vegan cupcakes, then you might want to include "vegan" and "cupcakes" in your title tags, meta descriptions, and image alt tags. You could also use those keywords in your blog posts as well.
Search Engine Optimization (SEO) is the answer to all your prayers. It can be used to increase the visibility of websites in search engine results and also drive sales towards your business when done correctly.
SEO is an important part of a successful businesses digital presence. You should consider making SEO a key component in the development of your company, or at least know what it is and how to get it done.