How to Build an Audience with Honest and Authentic Online Content:
Updated: Jan 26
Building an audience online is like dating. You need to be able to show your best side, but you also have to be yourself.
The thing is there is no one way to do it. Building an audience is about building trust and credibility with your readers by sharing valuable information while being helpful. It’s about creating relationships with them so they can see you as the expert in your industry.
Building an audience online is a process. It takes time and effort, but it's worth it.
1. Be Yourself
2. Create content that your audience will love.
3. Share your content on social media.
4. Engage with your audience through comments and replies.
5. Repeat steps 1-4 as often as possible
Who is your audience?
The first thing you need to do is define your audience and find them online. Who are they? Where do they hang out? How do they interact with other people? Once you know this information, you can better tailor your content for them and make sure that it resonates with them. If you ignore this then we've already missed the mark.
What does you audience want?
The best way to start building an audience online is by creating content that interests them. This could be through writing blog posts or articles, sharing photos on Instagram and Facebook, or even creating podcasts or videos on YouTube.
Once you have created some quality content, the next step is to let people know about it so they can get involved in the conversation. You don't just want to provide your audience with your thoughts, but rather engage and join in on the conversation.
You need to make sure your content has:
Purpose: Why does your content exist? What does it contribute to the world? Is it helpful or entertaining? How can you make it better?
Value: What are the benefits for the reader or viewer? Answering these questions helps them understand why they should spend their time with your content. It also makes them feel like they're getting more out of the experience than just entertainment (or information).
Be yourself and start with what you know.
You know what you do best so start there. If you're interested in building up your own personal brand, or if you run a business you want your customers to see the real you. Be yourself and be genuine. We all know when someone is passionate and knowledgable about what they love as opposed to bullshitting. Don't put on a fake front and don't say what you don't know and instead educated people on why they need to know about what you do.
Create content your audience will love.
Content creation should be a no brainer, but for many businesses, it's still a major struggle. Let's be honest, it can be quite the brain twister. To save yourself some headache you need to focus on where your audience is and what content they prefer. If they enjoy podcasts then make a podcast. If they want to kickback and watch a video then do that. If you don't take into account how they will engage with the content than you could be wasting your time. Once you have narrowed down the best way to present content make sure it is engaging, educational or entertaining. If there isn't value in it don't expect anyone to take time to view it.
Share your content and get it out to the world.
Do you have something to say? Something that's burning inside of you? Something that you can't shake and it keeps weighing on your mind? There are so many options on where to publish your content - blogs, videos, audio podcasts, etc. If your content simply lives on your computer or in a random corner of the internet that isn't doing much for your audience. Get it out to where your audience is and reap the benefits!
Engaging with your audience through comments and replies.
The success of your content is measured by its ability to generate attention and interaction. Comments and views are a powerful way to interact with people and build your community. Others commenting on your posts allows people to converse with each other and interact with you. It is one thing to just post something, though taking it to the next level consists of taking the conversation to the next level. If you don't have kids, you'll be glad to know that every piece of content is like a child. Every blog needs your attention and interaction. Without it, it can grow up to be a shitty, attention-whoring teenager.
We hope these tips will help you develop an audience that is interested in your online content. If you make people enthusiastic about following you, if you amuse them and don't take yourself too seriously, that in itself will help your content find a foothold on the Internet. It's all about creating engaging content that resonates with your audience. All it takes is a bit of creativity, some unique ideas, and a lot of dedication.